Quintonious Bolognious

Thursday, May 19, 2005

The Long Tail

The long tail is an interesting concept and one that many might stray from without the proper knowledge. The long tail refers to everything that is not a top seller, which is a lot of stuff. When looking at amazon.com we immediately see all the top selling books but there are thousands more that aren’t top sellers that people do actually buy and that is how this business makes its money. The way I see it is there are so many other stores selling those same best selling books that it makes them easily obtainable and creates more competition whereas the other ones that may not be as popular are forgotten about, not by Amazon.

Once again Danielle makes a valid point by discussing wal-mart and how they sell every product from perfume to tobacco and that’s how they stay alive. Not only stay alive but rake in millions I might add. The long tail is especially beneficial to those companies that are based on the internet because it gives them the ability to see the demand and then meet it without having to kind of predict what will be ordered. So companies like Netflix and even Fresh Direct have an advantage over Curly’s Video in St. Johnsville and The Food Emporium in Manhattan. They service everyone not just those in the area and they give them whatever they want. Another well written article about the long tail can be found on Meghan’s blog.

We put the folks in folksonomy

First off I would like to break apart this intricate word, folksonomy, so that it is in laymen’s terms for those of my readers who may not be able to understand it. So here goes we have folks and onomy and according to wikipedia’s academic studies it means “how average people (non-experts) classify the world around them.” Huh I’m kind of offended by that. Nevertheless moving right along.

Folksonomy needs a little more explaining than just that. It is actually a newly created term that refers to categorization based on key words. Such as, on the internet, using the site del.icio.us we can “tag” a picture with a keyword dog and then when somebody types that word in to look for pictures they will find all the picture that people have tagged dog. It’s a rather simple way of getting the information one needs, however, it’s not perfect. One problem with a folksonomy is that at the moment it is only used for pictures and blogs as Danielle says and it becomes difficult when only one word tags are used. If we are only using one word tags we are likely to get all kinds of responses that don’t necessarily apply to what we were looking for. As Joy says it’s not that big yet but it will soon be and we are the generation that will grow with it which yes it is pretty cool.

As for corporations I think it’s defiantly something that can benefit them. Going back to my original explanation of the word it seems that since corporations need to gain the support of us the “average” people folksonomies are the way to go. It gives us the information we need and thus benefits them because of what we have learned.

Chapter 3

Chapter three of the Cluetrain Manifesto once again talks about having a voice. This time it goes a little more in depth and discusses the various ways we can have a voice through the internet which are through wired conversations, e-mail, mailing lists, newsgroups, chat, and webpages. All of this seemed pretty redundant to me. I know the internet and all of its facets and how they work, but I hadn’t had any real productive encounter with anything other than e-mail and a few webpages that help me to get information. I had really only thought of corporations having websites which to some extent is beneficial but it wasn’t until reading Jean’s experience with a companies chatroom that I realized just how valuable these tools are. He says “I was surprised to find a very useful human being on the other side of the conversation helping me efficiently. There are many companies offering online help today and many interesting read that people can view and learn from.” Jon D also brought up a good point sayng that “People don’t want cold formalities.” We need to feel that there is a person on the other end and that they aren’t feeding us lines. Finally I’d like to comment on the last section of this chapter which is Silence is fatal. It is so true. If companies allow people to say things negative about them with giving a rebutle then what’s been said stands and is deemed true. And this is in fact fatal because the internet rechease so many that in no time tons of people will be turned away from the company because of what someone has said on the internet.

Final Post

For the art mobs prject I worked on the PR. I sent press releases to bloggers, some of which were:

Thursday, May 05, 2005

Quintin Himself

Originally uploaded by Jessip0014.
This is my pook in his Bills jersey! I just felt like the blog needed this. Isn't he the cutest little hot dog!!

Thursday, April 21, 2005

Chapter 2

After reading Chapter 2 of the Cluetrain Manifesto I was left feeling empowered. Businesses, corporations and all that aside it made me think about all the injustice in the world and how people all over aren’t being heard because they don’t have access to a voice. So it makes me want to do it for them, to tell all who stumble across my blog that there are children in Africa who are having there hands cut off by machetes over diamonds, that hermaphrodite frogs are linked to the use of pesticides, that there are political prisoners in Mexico who are captured, tortured, even killed everyday, that 90 million Americans lack basic literacy skills, that children in Asia, Africa and Latin America are forced to work in sweatshops, that there are many women and children who are sold into the sex slave trade and so much more. There are organizations who dedicate their time to these causes such as Amnesty International and Pax Christi but the awareness isn’t being sought on the news. Fox just can’t show female genital mutilation of African women. So we must find out through these organizations that go these countries and see what is going on or be ignorant to it forever.
Okay, now that I got that out of the way I’d like to give a shout-out to Jon D for the creativity of his post titles. “‘Talk is Cheap’...? NICE, cause I only got $3.23 to my name and i was hoping to get 2 Bacon Double Cheeseburgers and a 5 Piece Nugget from Wendys” I’ve been there before! In his blog Jon talks about identity and how through the internet we can all create our own identity perhaps one that is the complete opposite of our streetselves. I, myself, tend to be shy and it’s not often that I will speak my voice but having my own blog gives me the chance to let many people know what my thoughts are.
Finally I have to agree with Joy who isn’t overly thrilled with the reading. Some chapters are long and confusing. All this talk about BUSINESS drives me crazy, it’s not my forte, and frankly I can’t take it anymore!

Wednesday, March 30, 2005

"Aquarius-You're Gonna Die! Capricorn-You're Gonna Die! Gemini-You're Gonna Die TWICE! Leo-You're Gonna Die! Scorpio-You're Gonna Die..."

In agreement with several other students, such as Julia and Joy, the beginning of the cluetrain manifesto is a lame attempt at throwing out some heartrending, life reflecting, what is the meaning of life sort of statement that is supposed to grab the audiences attention. He writes "’Life is too short,’ we say, and it is. Too short for office politics, for busywork and pointless paper chases, for jumping through hoops and covering our asses, for trying to please, to not offend, for constantly struggling to achieve some ever-receding definition of success.” And I think to myself this guy is dead on. Life is too short. Way too short for me to waste time reading his book or writing a paper on it for that matter. However, it must be done.

Aside from my feelings about the beginning, the frequent use of convoluted words, and the all too clever metaphors I think the author is on to something…We Die! Not in the literal sense, however. He says that corporations are nothing but human beings. We are human beings; we run business, so if corporations fall apart because they are too foolish to take advantage of the new technologies that our society has created then we die.

The internet has taken the world by storm and it’s ever growing, changing and expanding. For those who have embraced the powers of the World Wide Web it has become their life. We can’t go a day without checking e-mail or instant messaging someone. Today we can read the newspaper, read a book, download music, chat, buy everything and anything even groceries, and many more things on the internet. So why not take part in its “phenomenal cosmic powers.”

Corporations have the opportunity to expand their business by using the internet medium to converse with its consumers. By allowing its employees to set up blogs in which they can be honest about products as well as give buyers a chance to give their opinions it will boost support and revenue. Microsoft already participates in this with Scobleizer. Not only does the internet allow for free flow of thought but it also allows people to buy. By putting businesses on the internet it gives those who don’t want to leave the house a chance to get everything they need right from their home. The World Wide Web brings great opportunity for a business to flourish and reach full potential. If big businesses continue to be hush-hush about their operations hiding behind firewalls they may find themselves floundering.

The internet is the present, and the future, and I foresee those who are willing to put themselves out there being top dogs. Some small business owner who knows how to effectively use the internet may come out of nowhere to take some large corporations place. So they may want to open up their eyes to new technologies and stop being old fuddy duddies.

Finally, one last thought on this whole dying thing. However brilliant the internet may be I see it creating a perimeter around each of us that doesn’t allow for human contact. It is too easy for us to sit in front of the computer and get what we need. We can create new friendships online but when it comes to face to face communication our skills are slowly diminishing. Therefore we are experiencing a death of interpersonal relationships as well. We can’t lose site of how important intimacy is so get out from in front of the computer for a while and talk to people. But before you go running off read what Buddha has to say about intimacy and the internet.

Tuesday, March 08, 2005

The Saddening of Our Society

I myself, as well as many other classmates, have come to the realization, after reading the essay “Unmade in America- the True Cost of a Global Assembly Line,” that the large corporations that run this country have put themselves and ultimately us at risk for economic collapse. They do so by outsourcing/globalization.

The author states the two main problems with globalization:
(1) Globalization is good because it spreads what is good in America, such as a liberal approach to business, and McDonald's.
(2) Globalization is bad because it spreads what is worst about America, such as a liberal approach to business, and McDonald's.

As a country we feel that we are superior to all others and that by outsourcing we have maximized profits while minimizing production costs but the truth is we have put ourselves in a place where these other countries can, at any moment, pull the rug out from under us paralyzing our economy. We rely too heavily on outsourcing to have products made which ultimately requires us to rely on other countries. As Lynn states “On September 21, 1999, an earthquake measuring 7.6 on the Richter scale killed some 2,500 people in Taiwan. Within days, the stock prices of Dell, Apple, and Hewlett-Packard plummeted as investors focused for a short moment on just how much these companies depend on Taiwan-based factories.”

According to the New York News Network "India has reigned as the king of offshore outsourcing, renowned for its skilled information technology labor, low salaries, and high productivity. But it may soon face a legion of competition from other developing nations vying for attention from US companies. Such a scenario has raised concern among some experts, who stress that poor management, compounded by a lack of proper risk assessment, could lead to higher cost in the long run." Another article that goes into more detail of outsourcing is found at In Tech, where the author foes into more detail of of the matter by discussing quality, jobs in the US, and what the future might bring.

Bringing McDonald’s in as an example is humorous but saddening and undeniably true. However we all know that the spread of McDonald’s is not good yet we continue to support the company and the globalization of it. As Danielle states “we as a society are so indecisive and out of control that we cannot come together and figure out what is truly "good" or "bad" for us.”

When looking at the control and command model it is blatantly obvious that there is a lack of communication and that this hinders production. Elena R goes into much more detail of how this model is inadequate by quoting Lynn as well as giving her own opinion. As American's we are content to sit as an obese society devouring all the cheesburgers of the rest of the world, but these other countries may soon decide to stop making our cheeseburgers and then we may find ourselves a starving nation.

Monday, February 21, 2005

Some more useful sites from classmates

A couple useful sites come from Jess and Pamela. Pamela's site links you to an online dictionary which is helpful for those of us who are too lazy to get up and find ours and Jessica's is to the internet movie database. Finally the funniest link I have yet to see comes from Joy! Thanks guys!!

Tuesday, February 15, 2005

More Fun Sites

Foamy's Rants at Ill Will Press for those of you who aren't sensitive to a mouthy, vulgar squirrel. Or you can check out Strongbad and friends at Home Star Runner for a little less vulgarity. Finally an easy site to upload pics and put them in your aim profile or anywhere else you would like Webshots